Business Details
22 Years
experience
Award-Winning Interior Design Services for Hospitality & Commercial Spaces
Founded in 2004, Interior Image Group has established itself as a leader in hospitality-focused interior design, procurement, and brand development. Our approach centers on uncovering the unique story within every space, translating that narrative into environments that evoke emotion and create lasting impressions. With decades of combined experience, our team specializes in full-service and select-service hotel design, multi-family residential projects, and commercial spaces, maintaining a commitment to detail-driven execution. We collaborate closely with clients to ensure design intent is preserved from concept through completion, leveraging our industry expertise to deliver timeless yet trend-responsive solutions.Our procurement division, Throughline by IIG, ensures projects remain on budget while maintaining design integrity. Recognized for award-winning work across casino hotels, lifestyle properties, and branded developments, we combine creative storytelling with technical precision to craft spaces that resonate with guests and align with brand identities.
Services
Interior Design
Select-Service Design
Brand Development
Procurement Services
Hospitality Design
Commercial Design
Hotel Renovations
Restaurant Design
Details
- Year established: 2004
Highlights and features
- We have 20+ years of hospitality design experience with award-winning projects
- Our team combines creative storytelling with technical precision in every project
- We maintain design integrity through our proprietary procurement division
- We offer comprehensive services from concept to completion
- Our work balances timeless design with current trend responsiveness
What people say
Award-winning design narratives
Consistently meet deadlines
Timeless yet on-trend
Seamless project execution
Strong client partnerships
Services
Interior Design
Our interior design services create immersive environments by translating brand narratives into functional, aesthetically compelling spaces. We specialize in hospitality projects ranging from boutique hotels to large-scale resorts. Our process combines storytelling with technical precision to deliver environments that enhance guest experiences while maintaining operational efficiency. Each project receives tailored attention to ensure design concepts translate seamlessly from vision to reality.
Select-Service Design
We provide specialized design solutions for select-service hotels and extended stay properties. Our approach balances brand standards with creative innovation to create memorable guest experiences within budget constraints. Through standardized design frameworks and efficient procurement processes, we deliver consistent quality across multiple properties while maintaining unique character that resonates with target demographics.
Brand Development
Our brand development services create cohesive identities that align with physical spaces and guest experiences. We conduct in-depth research to establish authentic narratives that inform visual branding, marketing materials, and property touchpoints. By integrating brand strategy with interior design, we ensure consistent storytelling across all customer interactions, from logo design to environmental graphics and signage.
Procurement Services
Throughline by IIG offers comprehensive procurement management for hospitality and commercial projects. Our team ensures cost-effective sourcing while maintaining design integrity through rigorous vendor management and quality control. With extensive industry relationships and 100+ combined years of experience, we streamline the procurement process to meet budgets and timelines without compromising on quality or design vision.
People
Patti Tritschler
CEO & Founder
With over 30 years in hospitality design, Patti established IIG's creative vision and fostered its award-winning culture. She champions young professionals while maintaining client relationships that span decades.
Nick Tritschler
Chief Financial Officer
Nick oversees strategic growth initiatives with 10+ years in finance. His data-driven approach optimizes operations while maintaining fiscal responsibility across all company divisions.
Sharon Bilbeisi
Senior Vice President | Design
Sharon leads design innovation with 20+ years in global hospitality. As a registered architect, she ensures quality standards across projects for major brands like Marriott and Hilton.
Becky Yatsko
Chief Operating Officer
Becky manages accounting and HR operations with 20+ years of project accounting experience. Her leadership ensures operational efficiency and employee development aligned with company values.
Jocelyn Lurie
Procurement Expert
Jocelyn specializes in hospitality procurement with a collaborative approach that balances budget constraints and design requirements. Her expertise ensures cost-effective solutions without compromising quality standards.
Questions
What types of projects does Interior Image Group specialize in?
We specialize in hospitality design for full-service hotels, select-service properties, restaurants, and commercial spaces.
How does your design process incorporate storytelling?
We begin by identifying each space's unique narrative, which informs our design decisions and creates emotionally resonant environments.
Do you work with both branded and independent properties?
Yes, we work with all project types including branded developments and independent hospitality ventures.
What sets your procurement services apart?
Throughline by IIG combines hospitality expertise with budget management to maintain design integrity while controlling costs.
Are your services available outside Indiana and Florida?
While our headquarters are in Indiana and Florida, we work on projects nationwide through our established processes.
